Wish-Bone

Add outrageous flavor to your salads, marinades and dips with Wish-Bone® dressings.

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Detailed Wish-Bone Information

Wish-Bone was acquired by Pinnacle Foods.
The acquisition happend on 2013-08-12.
Details of the transaction were not public

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Wish-Bone headquarters map

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Metrics

2,583,500Website Global Rank

5,369Website Monthly Traffic

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Description

The Wish-Bone® story started almost 60 years ago, when an ingenious American soldier created a bold new recipe for Italian dressing. It was just after World War II, and Phillip Sollomi, an ex-G.I., decided to open a family-style chicken restaurant in Kansas City, Missouri. He lovingly called it The Wish-Bone. Phil’s restaurant was an immediate success, but in 1948, he decided the place was missing a certain...kick. He asked his mother for the spicy salad dressing recipe she had brought from her native Sicily, and thus Wish-Bone Italian dressing was born. Customers went wild for the dressing and demanded bottles to take home. Phil had to start mixing the dressing in a 50-gallon drum to keep up with customers! He began to package the dressing, with his mother happily applying labels declaring “The Kansas City Wish-Bone® Famous Italian-Style Dressing.” The salad dressing propelled Wish-Bone® to fame as people across the country clamored for more of its tangy and delicious flavor. As Phil and his crew introduced new varieties, support for their products grew, and people started using them for marinades, dips and more! Although we now have more than 40 varieties, we still use Phil’s mother’s classic Italian recipe and make our “famous” dressings in Kansas City, Missouri. Our bold flavors make for great meals and great times with your family.

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