Pure Digital Technologies

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City: San Francisco

State: California

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Country: United States

Pure Digital Technologies is the provider of innovative imaging solutions for the mass market, including the Flip Video family of digital camcorders. The Flip Video camera is a simple digital camcorder designed especially for Internet video sharing. The camera contains on-board software enabling one-click uploads to [YouTube](/organization/youtube), AOL Video, [MySpace](/organization/myspace) and other websites. The latest model, the Flip Ultra, has been the best-selling camcorder on [Amazon.com](/organization/amazon) since the day of its debut, capturing about 13% of the camcorder market. It captures video in 640x480 resolution at 30 frames per second. It uses 2 AA batteries. It lacks a memory card extension slot but can be connected to a computer with its pop-out USB connector, without the need for a cable. It is simple to use, lacking most of the features of more advanced cameras. Depending on memory size, the current ("Ultra") model camera retails for $150 (1 GB flash memory for about 30 minutes of video) or $180 (s2 GB flash memory). Pure Digital Technologies was acquired in 2009 by [Cisco](/organization/cisco), and in April 2011 Cisco [announced](http://newsroom.cisco.com/press-release-content?type=webcontent&a;articleId=775104) it was shutting down the Flip line.

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