StoreRunner

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City: San Diego

State: California

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Country: United States

In late 1998, StoreRunner.com launched as one of the first online shopping sites on the Web, offering a wide selection of products and services from the most trusted retailers, with technologies enabling users to shop online or in their own neighborhoods. In early 1999, CBS committed over $100 million in promotional support to StoreRunner in exchange for an equity stake in the business. This investment allowed StoreRunner to promote its brand across all CBS&s; television, radio, outdoor and interactive media properties, rapidly accelerating StoreRunner&s;s appeal to shoppers and merchants. In May of 2000, after months of consumer research and testing, StoreRunner re-launched its own branded site with an entirely new look and feel, improved navigation, advanced search functionality, enhanced data feed capabilities for large retailers and catalogers, a suite of e-Commerce-enabling tools for small-to-mid size businesses, and an expanded database of over 1 million products in over 8,000 different categories.

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