Physiciansformula
Physicians Formula is a mass-market cosmetics company specializing in color corrective makeup.
Business Model:
Revenue: $173k
Employees: 51-200
Industries / Tags:
Detailed Physiciansformula Information
Physiciansformula was acquired by
Markwins Beauty Brands.
The acquisition happend on 2012-09-27.
Details of the transaction were not public
Acquirer
Geographic Data
Address:
City: Azusa
State: California
Zip:
Country: United States
Financial Info
Stage:
debt financing
Raised Last:
$0
Raised Total:$0
Social
Metrics
349,133Website Global Rank
199,933Website Monthly Traffic
Twitter Followers
Description
Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physician Formula’s products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. Physicians Formula’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. Physicians Formula has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.
Contact Phone:
Contact Email:
| Announced Date | Company | Transaction | Money Raised |
|---|
| Announced Date | Transaction | Number of Investors | Money Raised | Lead Investors | 4/2010 | Debt Financing | - |
Mill Road Capital Mill Road Capital Mill Road Capital Mill Road Capital |
11/2003 | Private Equity Round | 1 | - |
Summit Partners Summit Partners |
4/2010 | Debt Financing | 1 | - |
Mill Road Capital Mill Road Capital Mill Road Capital Mill Road Capital |
11/2003 | Private Equity Round | 1 | - |
Summit Partners Summit Partners |
|---|
| Announced Date | Name | Price |
|---|
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