GameMaki

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City: Singapore

State: Central Region

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Country: Singapore

GameMaki aims to solve the problem of engagement, which has always been a pertinent issue for companies and brands. A total of $3 billion is spent yearly on social media marketing and yet many do not engage effectively, while 50% of employees feel disengaged at work. GameMaki is a simple gamification platform that allows businesses, marketers and individuals to create challenge-based games to engage their audience with no technical knowledge. Behavior-promoting challenges such as "share creative ideas on how to improve our product offerings" or "take a photo of with our sushi chef to receive a mystery surprise" encourage close engagement and build relationships. Coupled with game-like elements such as recognition, competition, rewards and fun, brands and businesses create meaningful experiences for their audiences that lead to long term benefits. Games may be published across a variety of platforms - web, Facebook widgets as well as iOS and Android devices.

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