FitCause

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City: New York

State: New York

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Country: United States

FitCause is a marketing tool that empowers consumers as participants in the corporate giving ecosystem. Our platform acts as a conduit between corporations and charitable organizations by developing campaigns that quantify fitness data in fitness apps, and linking these accomplishments to corporate donations. Using fitness applications and activity trackers, participants contribute their activity (miles, steps, exercises, etc.) to campaigns and unlock corporate donations as they achieve milestones. These milestones are celebrated, prompting participants to share via social channels as they selflessly become brand ambassadors by engaging in already planned activities. Corporations are making significant, yearly financial commitments to non-profit organizations. They are also looking for organic methods of marketing to active consumers. Active consumers are already using fitness apps. FitCause frictionlessly adds incentive for them to push their personal goals even further. It&s;s the perfect ecosystem for corporations, non-profit organizations and consumers.

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