Esportal Group

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City: Stockholm

State: Stockholms Lan

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Country: Sweden

Esportal Group has built the fastest growing esports platform in the Nordics with the goal to become the number one go to place for the world’s top esport titles. We combine a digital platform for esports matchmaking and tournaments, Esportal, with physical gaming centres under the iconic brand Inferno online. Our vision is to create state-of-the-art experiences for the world’s esports enthusiasts and gamers. The digital platform Esportal is a web-based competitive arena for the major esport titles. We aim to make gaming in a matchmaking and tournament environment a more engaging experience, removing disruptive influences such as disconnects, cheaters and trolls. Our platform is seamlessly integrated with the games and all players of any skill can find their level, hang out with friends and get instant results with updated statistics. The world’s largest gaming centre, Inferno Online (“IO”), founded in 1999 and consists of multiple gaming and esports centres, was acquired by Esportal Group in 2017. IO has a long history and clear legacy in gaming and is known as an institution throughout the esports world. Esportal and Inferno Online are run separately but operate in symbiosis, creating exceptional gaming experiences both online and in our centres. It uniquely positions Esportal Group in the global esports community by enabling a seamless experience between digital and physical in tournaments and events. The digital platform, Esportal, operates a freemium business model where members can access multiple subscription-based services and features, with high conversion rates on our core markets. We also offer companies to be able to reach the rapidly growing and global esports community with advertising and sponsored tournaments. The physical arena, Inferno Online, has revenue streams from sponsorships, tournaments, computer rentals, food and beverage. The combination of digital and physical is unique and attracts players as well as commercial partners who want to reach those players both online and offline. It is a positive feedback loop where more players attract more commercial partners, which in turn attract more players. Esportal Group is currently engaged in several partnerships with leading multinational brands, offering for example in-game marketing, advertising, and brand building events. Contact us: [email protected] [email protected]

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