Avant Arte

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City: Amsterdam

State: Noord-Holland

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Country: The Netherlands

Avant Arte wants to make art radically more accessible for a new generation. The company began as a cult blog of contemporary artists, initially inspired through rap lyrics and hip-hop album covers. That blog grew organically into the world’s largest and most engaged online art community, with more than 2 million of their followers under the age of 35. The company collaborates with iconic contemporary artists like Jenny Holzer, Cai Guo-Qiang, Claire Tabouret and the Chapman brothers, making their work more accessible to younger collectors through sculpture editions, print editions and unique works on paper. And they have built a highly engaged community of next-generation art collectors, which means Avant Arte’s artist launches are heavily oversubscribed, with many behaving more like fashion drops, selling out in under 30 seconds. Avant Arte&s;s vision is to inspire a generation of millions of young people who love art like they love music and who collect works like they build their wardrobe.

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