The Wardrobe Essentialist

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City: Wellesley

State: Massachusetts

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Country: United States

The Wardrobe Essentialist is a 2-sided marketplace connecting 1) men who want to look great, but hate shopping for clothes (the vast majority of the 300mm men working in OECD countries) and 2) the brands who serve them. After the user completes a quick size profile, we curate a selection of best-fitting items from multiple brands, and give each item a personalized FitScore rating. To avoid visual overload and endless scrolling, we use image analytics to cluster items with similar looks, so that the user can quickly select the styles that look the way they want. Results are sorted to highlight the best value, and complete their shopping in minutes, without ever setting foot in a store. We dramatically simplify shopping by measuring and categorizing products from a comprehensive range of brick &a; mortar and online retailers, and guiding users to the products that will fit them best. Using The Wardrobe Essentialist, men leverage the power of AI to find the best next addition to their wardrobe in minutes, and know they&s;re making the right decision For users who opt in, we also provide relevant and useful messages from apparel brands and retailers. These companies are tired of spending money on poorly-directed ads that are intrusive and annoying. We provide them with a more productive way to connect with potential customers who fit the style, sizing, fabrics, and price-points of their products.

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