ViewersLogic increases ROI of TV advertising.
Business Model:
Revenue: $0
Employees: 1-10
Address:
City: London
State: England
Zip:
Country: United Kingdom
ViewersLogic increases ROI of TV advertising by offering advertisers the ability to better target and measure the effectiveness of their TV ads. This is done through a mobile app, which connects to the user&s;s set-top box and smart TV and collects the TV viewing data. The app also monitors the user&s;s activities on the Internet and on social media in order to build an advanced user profile and measure the response to each TV spot.
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Announced Date | Company | Transaction | Money Raised |
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Announced Date | Transaction | Number of Investors | Money Raised | Lead Investors | 1/2014 | Seed Round | 1 | - |
Force Over Mass Capital Force Over Mass Capital |
1/2014 | Seed Round | 1 | - |
Force Over Mass Capital Force Over Mass Capital |
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