uKnow provides targeting and optimization solutions to create brand-safe custom distribution channels for advertising campaigns.
Business Model:
Revenue: $17.1M
Employees: 51-200
Address: 60 Wilbar Ave
City: Milford
State: CT
Zip: 06460
Country: US
uKnow Corporation was founded in 2008 by Peter Gasparini and Greg Fairnak, who saw an opportunity to help digital agencies and their partners define the optimal custom distribution channel for each specific brand, product or service with which they were working. The explosion of ad inventory available via in-direct sales channels and new platforms accelerated the need for a targeting and optimization solution that could cut across wide swaths of inventory with precision, based on the best content and context for each advertiser. uKnow BluePrintâ„¢ solutions provide marketers with a simple and powerful process for targeting and optimization while proactively ensuring brand safety. BluePrintsâ„¢ complement and augment user based targeting technologies without the use of cookies, thereby removing privacy issues or vulnerability to "do not track" initiatives. In the Fall of 2010 uKnow hired industry veteran Eric Bingham to assist with the development and roll out of the BluePrintâ„¢ solution. In December 2010, uKnow closed its initial funding round, that included Inovia Capital and various Angel investors.
Contact Phone:
+19146564055
Contact Email:
Announced Date | Company | Transaction | Money Raised |
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Announced Date | Transaction | Number of Investors | Money Raised | Lead Investors | 5/2012 | Venture Round | 3 | $315.8k |
Inovia Capital Laconia Ventures New York Angels Inovia Capital Laconia Ventures New York Angels |
2/2011 | Seed Round | 3 | $500k |
Inovia Capital Laconia Ventures New York Angels Inovia Capital Laconia Ventures New York Angels |
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