True.
True is a consumer-focused investment and innovation firm reimagining what good business looks like.
Business Model: B2B
Revenue: $15M
Employees: 11-50
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Detailed True. Information
Geographic Data
Address: 11 Francis Street
City: London
State: england
Zip: SW1P 1DE
Country: GB
Financial Info
Stage:
Raised Last:
$9M
Raised Total:$9M
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Description
True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund — is only one part of what True does for its partners. True is a value-add investor that nurtures brands supporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True&s;s community. True also invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date.
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| Announced Date | Company | Transaction | Money Raised |
|---|---|---|---|
| 11/2015 | Loogun | Seed Round | - |
| 3/2021 | buywith | Pre Seed Round | 1M |
| 9/2019 | Huboo | Seed Round | - |
| 4/2014 | Pollen - Social Platform | Seed Round | - |
| 7/2016 | Collectionair | Seed Round | - |
| 2/2015 | LoveCrafts | Series A | - |
| 11/2015 | J.F. Rabbit&s;s Veg Water | Seed Round | - |
| 9/2017 | Localistico | Seed Round | 500k |
| 12/2019 | Soulfresh | Venture Round | 33.7M |
| 9/2014 | Presence Orb | Seed Round | 100k |
| 2/2015 | ADAY | Seed Round | - |
| 3/2019 | FunnelAI | Seed Round | 1.5M |
| 6/2021 | Maude | Series A | 0 |
| 5/2021 | Unmind | Series B | 47M |
| 8/2021 | Fable | Seed Round | 0 |
| 7/2016 | Beeline | Seed Round | 667.2k |
| 5/2016 | Hoxton Analytics | Seed Round | 73k |
| 10/2016 | Induo | Seed Round | - |
| 12/2018 | Zwift | Series B | 125M |
| 7/2022 | Fable | Series A | 0 |
| 3/2019 | ThirdEye | Series A | 2.7M |
| 9/2020 | Huboo | Series A | 18M |
| 9/2021 | Short Story | Seed Round | - |
| 9/2020 | Zwift | Series C | 0 |
| 10/2018 | Klydo | Seed Round | - |
| 6/2018 | Unmind | Pre Seed Round | 1.8M |
| 6/2016 | Quikkly | Seed Round | - |
| 4/2014 | Style Icona | Seed Round | - |
| 5/2022 | buywith | Seed Round | 0 |
| 1/2016 | MishiPay | Seed Round | - |
| 8/2022 | Awe Inspired | Venture Round | 0 |
| 3/2017 | Unmind | Angel Round | 368.1k |
| 5/2014 | Shufflehub | Seed Round | - |
| 9/2019 | Shameless Pets | Pre Seed Round | - |
| 6/2016 | All Shades Covered | Seed Round | - |
| 10/2015 | Pasabi | Seed Round | - |
| 1/2017 | TyresOnTheDrive.com | Venture Round | 9.9M |
| 2/2022 | Ray studios | Pre Seed Round | 0 |
| 3/2019 | Unmind | Seed Round | 4M |
| 2/2020 | Unmind | Series A | 10M |
| 2/2015 | Purecomm | Seed Round | - |
| 1/2015 | The Blogger Programme | Seed Round | - |
| 6/2015 | VITL | Seed Round | - |
| 1/2014 | Magnitone London | Seed Round | - |
| 10/2016 | Appaparel | Seed Round | - |
| 5/2015 | Serious Pig | Seed Round | - |
| 2/2016 | BlockVerify | Seed Round | - |
| 6/2016 | Hullabalook | Venture Round | - |
| 5/2022 | Shellworks | Seed Round | 0 |
| 4/2016 | NearSt | Pre Seed Round | 332.7k |
| 1/2017 | Curl | Seed Round | - |
| 3/2015 | Clotho London | Seed Round | - |
| 6/2015 | Supa Academy | Seed Round | - |
| 10/2018 | Klydo | Seed Round | 1.3M |
| 11/2015 | HOTEL NIDA | Seed Round | 1.3M |
| 11/2020 | Maude | Seed Round | 0 |
| 10/2017 | Rotaready | Seed Round | - |
| 10/2016 | Casso Cocktails | Seed Round | - |
| 3/2015 | T H E U N S E E N | Seed Round | - |
| 10/2016 | Placed App | Seed Round | - |
| 10/2021 | Futureswap | Series A | 12M |
| 8/2014 | Price Trakker | Seed Round | - |
| 6/2021 | BEDFOLK | Venture Round | 1.4M |
| 2/2015 | City Pantry | Seed Round | - |
| 7/2021 | Mirthy | Pre Seed Round | 0 |
| 2/2019 | Jump | Seed Round | - |
| 7/2022 | Fable | Series A | 0 |
| 5/2022 | Shellworks | Seed Round | 0 |
| 5/2022 | buywith | Seed Round | 0 |
| 2/2022 | Ray studios | Pre Seed Round | 0 |
| 10/2021 | Futureswap | Venture Round | 0 |
| 9/2021 | Short Story | Seed Round | - |
| 8/2021 | Fable | Seed Round | 0 |
| 7/2021 | Mirthy | Pre Seed Round | 0 |
| 6/2021 | Maude | Series A | 0 |
| 6/2021 | BEDFOLK | Venture Round | 0 |
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