SoMin.ai

A unique SaaS solution designed to supercharge and automate your digital ad performance through the power of Artificial Intelligence.

Business Model: SAAS B2B

Revenue: $0

Employees: 11-50

Detailed SoMin.ai Information

Geographic Data

SoMin.ai headquarters map

Address:

City: Singapore

State: Central Region

Zip:

Country: Singapore

Financial Info

Stage:

seed

Raised Last:

$0

Raised Total:

$0

Metrics

5,061,733Website Global Rank

1,630Website Monthly Traffic

Twitter Followers

Description

SoMin.ai is a global deep tech company from Singapore, and we are very active in the AdTech space. Our Long-Tail Ad Targeting and Optimization Platform has been adopted in 20+ geographical markets and was used by over 60 brands and agencies across the globe. We are Top-3 Gartner&s;s GLOBAL "Cool Vendor" awardee in 2020 in the "AI for Marketing" category, which puts us in one line with unicorns but at a much earlier stage: https://s.somin.ai/somin-gartner Our first product is an entire system that helps businesses understand their audience, convert it into actionable targeting automatically, and run their ads. Just by providing information of their digital ecosystem, (websites, social pages and competitors) our system is able to identify audience psychographic trends and convert it into targeting metrics that are directly applicable to ad platforms. This gives our customers more capability to use digital data which traditionally is extremely time-consuming and hard since more businesses do not have a dedicated data science team to handle the tasks. It also allows them to use more complex targeting which eases the transition of traditional concepts of audiences and how machines understand audiences within the digital space. Lastly, such automation broadens the way they approach the execution of campaigns, both safeguarding results and expanding the capabilities to handle complex setups. In the market of bidding, CRM and optimisation platforms, whilst there are many of them, there are none who connect the dots and bring forward real solutions. The problem of data and not being able to handle it is how you integrate understanding through the entire activity to generate results, but because most solutions fix problems in isolation they barely touch it. Only through having an in-depth understanding of how data and machine learning works are we able to push forward a way of working that can actually change how we do things and let businesses adapt to the advanced systems of Google and Facebook. This case is only proven by our product averaging a 38% increase in performance amongst the many clients that we have worked with. It shows that the integrated approach through machine learning can improve how things are done in the media space.

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Announced Date Company Transaction Money Raised
Announced Date Transaction Number of Investors Money Raised Lead Investors
9/2021 Seed Round 1 - JOINT JOURNEY
JOINT JOURNEY
2/2021 Seed Round -
11/2021 Seed Round 1 - Tembusu Partners
Tembusu Partners
7/2017 Seed Round -
10/2020 Pre Seed Round 1 - GSD Venture Studios
GSD Venture Studios
9/2021 Seed Round 1 - Investible
Investible
11/2021 Seed Round 1 - Tembusu Partners
Tembusu Partners
9/2021 Seed Round 1 - JOINT JOURNEY
JOINT JOURNEY
9/2021 Seed Round 1 - Investible
Investible
2/2021 Seed Round -
10/2020 Pre Seed Round 1 - GSD Venture Studios
GSD Venture Studios
7/2017 Seed Round -
Announced Date Name Price

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