Socioboard Technologies

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City: Mumbai

State: Maharashtra

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Country: India

Socioboard is the first and only software which helps businesses understand and harness the power of social media to make more sales. It can perform various functions like managing social media accounts, analytics and reporting. It provides a comprehensive dashboard with intelligent analytics and predictive analysis features which collects data points from multiple data sources and classifies them according to more than 1000 categories providing consumer oriented marketing data to businesses and brands. We want to be the center of Social Media revolution going on the web today and play a key role in defining the consumer intent layer of the web. Consumers on social media are shouting at the top of their voices what they want, brands just need the right tool to listen/analyze and take actionable marketing or executive decisions based on these insights. We feel Socioboard has the right competitive advantage to make this happen. Our competitors include Hootsuite, SproutSocial, Sendible, Viral Heat in account management/reporting and analytics space. Networked Insights is our competitor in Predictive Analytics based on Social Media data space. We have 3 business models -1. Freemium model based on the SAAS product.2. Dual licensing model where we sell commercially supported versions to Agencies and Enterprises.3. Apps/Plugins - In the future socioboard platform will be opened for developers to develop apps/plugins etc. So that the entire install base of Socioboard can directly install these third party apps from their dashboard. The developers will share revenue with Socioboard. Our customer acquisition strategy would be guided by appropriate lead management for prospects acquired through landing pages, social media networks, content marketing, email marketing etc. Our SAAS product has a freemium model so customers are free to try first and then upgrade to paid plans. Our Agency and Enterprise version product comes with a yearly pricing model and includes installation on private cloud, support and training.

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