SMP - Intelligent Scents (acquired by Symrise)

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City: Holzminden

State: Niedersachsen

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Country: Germany

SMP is an AI-powered technology company on a mission to make people happier by having the right fragrance at the right time, wherever they need it. Simply put, our solution works like Spotify for fragrance. We are creating a new market of Smart Home devices for ambient fragrance on the intersection of a fast-growing Smart Home market and a well-established Air Care market. SMP brings the high-growth potential of Smart Home market to the Air Care market. Consumers interact with our system by using a network of high-performing devices. Based on consumer&s;s usage patterns, the Artificial Intelligence at our system&s;s core analyzes collected data and recognizes specific usage patterns of every consumer. The "fragrance autopilot"​ autonomously creates unique, personalized dynamic scent combinations. SMP partnered with the major fragrance corporation to develop the scents consumers will love. SMP created the first-of-breed smart ambient fragrance device that creates custom fragrances based on the in-depth analysis of consumer&s;s preferences and usage patterns. It combines AI with a set of 5 or more fragrance accords to jointly create thousands of unique scent combinations. Learning from consumer interactions through a connected App, it autonomously forecasts the scent combination that matches consumer&s;s fragrance preferences profile. Unlike conventional solutions, SMP delivers dynamic scents to its consumers. We call them dynamic as we can update scents combinations every 15-30-60 min, preventing the smell fatigue.

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