Serruya Private Equity
Serruya Private Equity and its affiliates invest in companies with leading consumer brands and strong management teams.
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Revenue: $0
Employees: 0-0
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Detailed Serruya Private Equity Information
Geographic Data
Address: 210 Shields Court
City: Markham
State: ontario
Zip: L3R 8V2
Country: CA
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Raised Last:
$0
Raised Total:$0
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Description
Serruya Private Equity (SPE) is a family managed venture group that oversees the investment activities of the Serruya family. The Serruya brothers made their name by building a frozen yogurt empire including the world leading chain, Yogen Früz. Pioneering the frozen yogurt concept in 1986, in 1995 brothers Aaron, Michael and Simon were named Operators of the Year by Foodservice and Hospitality Magazine and in 1999 Yogen Fruz was rated the number one Franchise in the World by Entrepreneur Magazine. The Serruya brothers also built Consumer Packaged Goods (CPG) conglomerate Coolbrands International, which became the third largest frozen dessert CPG manufacturer in North America after Unilever and Nestle. Coolbrands owned or held exclusive long-term licenses for a variety of brands, including Eskimo Pie™, Chipwich™, Weight Watchers™, Godiva™, Tropicana™, Betty Crocker™, Trix™, Yoo hoo™, Welch’s™ and others. CoolBrands at one time was the second largest DSD system in the United States.
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| Announced Date | Company | Transaction | Money Raised |
|---|---|---|---|
| 1/1987 | Kahala Brands | Private Equity Round | - |
| 1/1995 | Milestones Grill and Bar | Private Equity Round | - |
| 1/1986 | The Omni King Edward Hotel | Private Equity Round | - |
| 1/1986 | The Second Cup | Private Equity Round | - |
| 5/2015 | Tivoli Audio | Venture Round | - |
| 6/2018 | PROHBTD MEDIA | Series A | 0 |
| 1/1986 | Swensens | Private Equity Round | - |
| 7/2019 | Grenco Science | Series A | - |
| 1/2013 | Famoso Neapolitan Pizzeria | Private Equity Round | - |
| 1/2019 | Everbowl | Equity | 3M |
| 1/2020 | The Dirty Bird | Private Equity Round | - |
| 8/2021 | MedMen | Post-IPO Equity | 0 |
| 4/2018 | Plus Products | Series B | 0 |
| 1/2005 | Bluemountain village | Private Equity Round | - |
| 1/1993 | Yogurtys | Private Equity Round | - |
| 1/1992 | Yogen Früz | Angel Round | - |
| 1/2015 | Wind Mobile | Private Equity Round | - |
| 1/1986 | Maserati | Private Equity Round | - |
| 10/2018 | Verano Holdings | Corporate Round | 0 |
| 1/1986 | Fairweather | Private Equity Round | - |
| 1/2018 | Laredo Hospitality | Private Equity Round | - |
| 12/2017 | Isodiol | Post-IPO Equity | 23.4M |
| 10/2018 | bud.com | Seed Round | 0 |
| 9/2018 | F/ELD | Venture Round | 0 |
| 1/1996 | Jamba Juice | Private Equity Round | - |
| 1/2011 | Pinkberry | Private Equity Round | - |
| 1/2016 | Global Franchise Group | Private Equity Round | - |
| 1/2012 | Canadian National Institute of Health | Private Equity Round | - |
| 1/2010 | STK | Private Equity Round | - |
| 11/2018 | Hydrofarm | Private Equity Round | 0 |
| 7/2017 | Hydrofarm | Private Equity Round | - |
| 8/2021 | MedMen | Post-IPO Equity | 0 |
| 1/2020 | The Dirty Bird | Private Equity Round | - |
| 7/2019 | Grenco Science | Series A | - |
| 1/2019 | Everbowl | Private Equity Round | 0 |
| 11/2018 | Hydrofarm | Private Equity Round | 0 |
| 10/2018 | Verano Holdings | Corporate Round | 0 |
| 10/2018 | bud.com | Seed Round | 0 |
| 9/2018 | F/ELD | Venture Round | 0 |
| 6/2018 | PROHBTD MEDIA | Series A | 0 |
| 4/2018 | Plus Products | Series B | 0 |
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