Serruya Private Equity

Serruya Private Equity and its affiliates invest in companies with leading consumer brands and strong management teams.

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Revenue: $0

Employees: 0-0

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Detailed Serruya Private Equity Information

Geographic Data

Serruya Private Equity headquarters map

Address: 210 Shields Court

City: Markham

State: ontario

Zip: L3R 8V2

Country: CA

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Description

Serruya Private Equity (SPE) is a family managed venture group that oversees the investment activities of the Serruya family. The Serruya brothers made their name by building a frozen yogurt empire including the world leading chain, Yogen Früz. Pioneering the frozen yogurt concept in 1986, in 1995 brothers Aaron, Michael and Simon were named Operators of the Year by Foodservice and Hospitality Magazine and in 1999 Yogen Fruz was rated the number one Franchise in the World by Entrepreneur Magazine. The Serruya brothers also built Consumer Packaged Goods (CPG) conglomerate Coolbrands International, which became the third largest frozen dessert CPG manufacturer in North America after Unilever and Nestle. Coolbrands owned or held exclusive long-term licenses for a variety of brands, including Eskimo Pie™, Chipwich™, Weight Watchers™, Godiva™, Tropicana™, Betty Crocker™, Trix™, Yoo hoo™, Welch’s™ and others. CoolBrands at one time was the second largest DSD system in the United States.

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Announced Date Company Transaction Money Raised
1/1996 Jamba Juice Private Equity Round -
1/1986 The Omni King Edward Hotel Private Equity Round -
1/1987 Kahala Brands Private Equity Round -
1/1995 Milestones Grill and Bar Private Equity Round -
1/2010 STK Private Equity Round -
11/2018 Hydrofarm Private Equity Round 0
7/2017 Hydrofarm Private Equity Round -
1/1986 Maserati Private Equity Round -
5/2015 Tivoli Audio Venture Round -
1/1986 The Second Cup Private Equity Round -
1/1986 Swensens Private Equity Round -
6/2018 PROHBTD MEDIA Series A 0
1/1993 Yogurtys Private Equity Round -
7/2019 Grenco Science Series A -
1/2019 Everbowl Equity 3M
1/2005 Bluemountain village Private Equity Round -
1/2013 Famoso Neapolitan Pizzeria Private Equity Round -
1/2020 The Dirty Bird Private Equity Round -
8/2021 MedMen Post-IPO Equity 0
1/1992 Yogen Früz Angel Round -
1/2015 Wind Mobile Private Equity Round -
4/2018 Plus Products Series B 0
10/2018 Verano Holdings Corporate Round 0
1/1986 Fairweather Private Equity Round -
12/2017 Isodiol Post-IPO Equity 23.4M
10/2018 bud.com Seed Round 0
1/2011 Pinkberry Private Equity Round -
1/2016 Global Franchise Group Private Equity Round -
1/2012 Canadian National Institute of Health Private Equity Round -
1/2018 Laredo Hospitality Private Equity Round -
9/2018 F/ELD Venture Round 0
8/2021 MedMen Post-IPO Equity 0
1/2020 The Dirty Bird Private Equity Round -
7/2019 Grenco Science Series A -
1/2019 Everbowl Private Equity Round 0
11/2018 Hydrofarm Private Equity Round 0
10/2018 Verano Holdings Corporate Round 0
10/2018 bud.com Seed Round 0
9/2018 F/ELD Venture Round 0
6/2018 PROHBTD MEDIA Series A 0
4/2018 Plus Products Series B 0

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