Seeketing

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City: Madrid

State: Madrid

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Country: Spain

Seeketing is a technology company for linking offline physical and online webs and apps behaviour by a person sending messages by proximity. It also develops identification technology and marketing intelligence solutions working through offline-online-mobile environments. This new proximity marketing device is used to detect mobile devices and shoppers’ behaviour at physical locations like shopping centres and malls, airports, railway stations, hotels, leisure parks, attractions, museums and other public spaces. The solution works with APP or without APP both to detect device and interact with them. Seeketing integrates the consumer’s offline behaviour with the use of mobile devices through Apps and mobile web (online behaviour) using an anonymous unique ID. It offers a new cross-media solution (offline + Web + App) which enables interaction through in-store push notifications, SMS/WhatsApp, and emails also, measuring the campaign&s;s effectiveness and conversion at the point of sale (offline). They provide insights and tools for improving the online-offline conversion rates of purchase, customizing communication and shopping experience, increasing visits and average purchase ticket, and knowing the buying path and customers’ behaviour both instore and online. Seeketing was founded in 2011 and is headquartered in Madrid, Spain.

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