Savelli

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City: Geneva

State: Geneve

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Country: Switzerland

Founded in 2010, Savelli is creating a new category in luxury goods. The company is creating a new segment in the $1 trillion luxury goods industry, a global market that continues to experience rapid growth as a result of the creation of large numbers of millionaires and upper middle class in emerging markets. Based in Geneva, the heart of the luxury watch and jewelry industry, Savelli is creating the first luxury smartphone for women. This will be the first product to truly converge the design and craftsmanship of the jewelry industry with an avant-garde Google Android smartphone platform. The management team comes from some of the most successful luxury and tech brands, such as Cartier, Chanel, Piaget, Damiani, Vertu and Nokia and Motorola. The company is financed by venture capital firms Innogest SGR and Rho Ventures, and some well known executives from the luxury goods industry such as James McArthur the ex-CEO of Harrods and of Balenciaga, Ketty Maisonrouge luxury goods expert and professor of luxury marketing at Columbia Business School, Peter Ashall, the ex-CEO and co-founder of Vertu, Guillaume Cuvelier, the founder and ex-CEO of SVEDKA Vodka, Cyrus Jilla board member of the De Beers group and Elio Leoni Sceti the ex-CEO of EMI Music.

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