righTune

Address:

City: Ramat Gan

State: Tel Aviv

Zip:

Country: Israel

RighTune boosts websites business performance by playing personalized, background music on websites and applications. They play a unique playlist to each online user which is based on the website&s;s branding, content and each visitor&s;s preferences. They have over 1,000 customers - major brands, retailers, hotels &a; restaurants. On average they increase their business performance in 15%. Their music creates a subtle, ubiquitous ambiance that adds a deep emotional dimension to a website’s content and directly impacts users&s; behavior and increases staying time, brand loyalty and revenue. While playing music, they track users’ behavior on the website. They use big data, behavioral, machine learning algorithm that continually updates the music for new website’s users in order to increase users’ engagement and maximize business results.

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