Renetti

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City: Munich

State: Bayern

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Country: Germany

Renetti is transforming the extremely conservative 15b European upholstery market, by introducing the best digital practices to create the best shopping experience for end customer. They offer a great way to buy personalized sofa or bed, with convenient online research/configuration tools, and tech-driven retail format, supported by excellent customer service. These are three references of what they currently do in Germany and Ukraine. They achieve this by integrating key players along the value chain, working under their umbrella brand. These players are: product designers, suppliers, manufacturers, logistics and retailers, and they coordinate their interactions through their IT platform. Products are designed by Italian architects, and produced-to-order by small size manufacturers in Europe, what allows to offer many customization options while keeping 5-6 week lead time and high quality for great price. Purchases for essential components (i.e. fabrics) are consolidated, as well as logistics. The platform is driven by proprietary technology: in-store visualization/sales tools, including AR and VR, full integration with resellers, suppliers and manufacturers, ERP/CRM and DMP which is able to match online and offline parts of customer journey for efficient marketing spend. With offices in Berlin and Kyiv, Renetti takes advantage of Germany’s 5b upholstery market, and Ukraine’s IT talent as well as low labor costs. They have served over 20.000 highly satisfied customers in Germany and Ukraine. Renetti is currently running benchmark showrooms in Germany and Ukraine. They are opening their products, service and tech stack to upholstery retail partners across Europe, giving small and medium size furniture retailers a ready-to-use packaged product, with 3x market average revenue per square meter, fast breakeven and low switching costs. They will scale by launching 250 new retail locations in Europe with local stores using revenue sharing model.

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