PayLead

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City: Paris

State: Ile-de-France

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Country: France

PayLead is revolutionizing customer knowledge by unleashing the potential of transaction data! - Using transaction data, a fundamental paradigm shift: Access to transaction data is the latest revolution to rock the world of data. It offers economic players an unprecedented opportunity to build on ultra-engaging data that is independent from purchasing channels and highly predictive. - PayLead, the French FinTech pushing boundaries: PayLead is a Fintech specialized in transaction data analysis. Thanks to their expertise in Artificial Intelligence, they enhance the value of payment flows and offer financial institutions and merchants the keys to incomparable customer knowledge while complying fully with a “privacy by design” policy. - Financial Institutions &a; merchants, tomorrow’s winning synergy: PayLead creates new alliances between these economic players to help them come together to find brand new solutions and disrupt their business models. In bringing them together, PayLead enables each stakeholder to fully gauge the purchasing preferences of their customers and prospects. - ALO®, a powerful and seamless experience serving customer relationships: Their Account-Linked Offer is the latest technology enabling all transaction data to be collected, and not just bank card payments. Thanks to both their data science expertise and the customer knowledge generated by ALO®, PayLead creates smart loyalty programs based on precise and high-performance propensity modeling. Financial institutions are now in a position to offer their customers relevant, distinctive and innovative advantages in the shape of wholly personalized commercial offers based on their purchasing behavior and financed by merchants. - Reinventing financial institutions: from safe-box to inspiring prescriber: PayLead offers financial players the opportunity to enhance consumer experience by enabling them to recommend their customers offers adapted to their purchasing history, directly via their banking interfaces (web and mobile). Customers receive offers of advantages from retailers in line with their expectations, and once a purchase has been made, a cashback reward is directly credited to their bank account. - Reorienting merchant strategy, from an age of mass marketing to one of personalized recommendations PayLead transforms transaction data into an actual “physical cookie” for merchants, enabling them to target customers better and offer them recommend their customers wholly personalized* commercial offers based on purchasing behavior and preferences, using banking platforms as ultra-confidential channels. What are the key advantages for financial institutions? o Positioning themselves as prescribers that help customers to consume better, based on their own preferences, while giving them greater purchasing power o Meeting high customer expectations by offering them a personalized banking experience o Proposing a much more attractive banking experience than just expenditure lines on a bank statement! o Enhancing the value of payment means that are losing momentum o Developing personalized up-selling and cross-selling strategies o Creating new sources of revenue What are the key advantages for merchants? o Targeting customers with a genuine affinity for a merchant’s brand or activity sector, to improve the transformation rate o Boosting store traffic during off-peak hours o Organizing targeted customer acquisition campaigns, loyalty campaigns and reactivating lost customers o Increasing the average basket o Rewarding loyalty with cashback and increasing the value perceived by customers o Managing investment with a 100% performance-based model, while reducing advertising pressure *Cashback rewards designed by their merchant partners and directly credited to customer accounts held with their bank partners involved in the offers.

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