Pause Commercials generates revenue for publishers with AVoD or SVoD business models simply by pressing the pause button.
Business Model:
Revenue: $0
Employees: 1-10
Address:
City: Los Angeles
State: California
Zip:
Country: United States
In addition to pre, mid, and post-roll ads, Pause Commercials, or “PUCs”, creates an incremental opportunity for video &a; display inventory when viewers activate the pause button on their remote control. In layman’s terms, you’re watching a streaming service, pause the device, and a video or display ad appears. Because our pause-ads complement traditional pre, mid, and post roll options, there is potential for broader reach and engagement for advertisers as well as increased earnings for publishers. As of July 2020, the USPTO issued PUCs the patent to the pause-ad method in OTT. Licensing is currently available for publishers and distributors who already have pause-ad capability, and our proprietary technology, including pre-, mid-, post roll, and pause-ads, is available to platforms who don’t have pause-ad capability.
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