Offrie

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City: Bogotá

State: Distrito Especial

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Country: Colombia

Offrie is a contextual ad platform that allows brick and mortar businesses to publish offers of their products and services through a Web Portal. Consumers see these offers through ads in mobile apps (push notifications and different ad formats), but not only this, the context of the consumer is used to suggest the products and services where there is more likelihood of achieving conversion or visit the business’ branch. To achieve this, the platform takes into account different things: user preferences in terms of categories, most viewed offers, age, gender, day and time of the week, searching texts, among other characteristics. On the other hand, the businesses through a Web Panel can see all the metrics to measure the effectiveness of its campaigns: number of visits to its branches, most viewed offers, more shared offers, among others. We use the sensors of mobile devices to detect the consumer location and path (outdoor or indoor), additionally we evaluate constantly the consumers behaviors by means of the interaction with ads, and some fixed characteristics such as age, likes, gender, among others. This evaluation process and tracking is completely transparent for the consumers, obviously we are taking a lot of care for consumers privacy and security through different controls . We never provide personal information from consumers to businesses, all the data we deliver to businesses is segmented and anonymized. We don’t limit ourselves to a single source of ads or ad mediator, our SDKs allow partner apps to continue using Google AdMob, MoPub, among other mediators, additionally the SDKs are compatible with Android, iOS, React Native, Xamarin, among others. Finally, through the consumer context, including location, businesses can schedule customized notifications through the platform to consumer segments in order to obtain more conversions and prospects.

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