Ofercity

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City: Chetumal

State: Quintana Roo

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Country: Mexico

Ofercity is a group buying web platform where people can find a daily local attractive deal, with discounts from 50 to 90% in a wide range of activities and services provided by restaurants, spas, fitness centers, beauty salons and more. Ofercity was founded on June 2010 by Josue Gio and Angela Cois. Founded on a intuitive understanding of our selected target (Mexican population from 18 to 40 years old), Ofercity embodies a fresh and innovative alternative to existent competence in Mexico, building a complex strategy of viral brand marketing, whose main richness is understanding and monitoring Mexican internet trends and people desires. In a medium and long-term perspective, the brand strength will be a “launching ramp” for our penetration in other Latin America markets, with special regard to Brazil, Argentina, Colombia and Peru, focusing on a strategy of brand differentiation in places where a considerable slice of market is still ready to be acquired.

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