Oamly

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City: Oslo

State: Oslo

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Country: Norway

Furnishing your home doesn’t need to be so damn hard. Oamly is an online tool for home furnishing that translates tastes and budget limitations into a personalized e-commerce experience. We bridge the gap between a house and a dream home. Oamly generates professional interior designs with complete lists of purchase recommendations based on your taste, budget, and space. We are building the industry-leading algorithm for interior design, with user engagement continuously training our model, giving us proprietary data and moat against competitors. With Oamly, never again get swallowed by the internet. Instantly find similar-looking items across all brands and stores. Users experience an integrated journey of exploring, selecting, and purchasing all their home furnishings. Answering “is there a cheaper, taller, or “more puffy” option of this amazing chair?” is made seamless. Lastly, furnishing a home is a social project. Oamly organically includes recommendations and advice from friends, family, and the community in your design projects. Interior designs are made to be shared. Users can use other people’s projects as a starting point, tweak and edit them according to their own needs. The business model is based on affiliate marketing and partnerships programs, granting Oamly a fee per transaction from suppliers while making it free-to-use for customers. A highly scalable, fast business model minimizing risk by not requiring Oamly to own assets, inventory, storage, nor handling shipping. Oamly - Furnish like a pro, automagically.

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