Midiacode

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City: São Paulo

State: Sao Paulo

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Country: Brazil

Midiacode is a web/mobile technology that permits people to grab content from events (presentations, expositors, etc) or any marketing material, from any physical or digital media and transfer it to his mobile. People can capture thru many means, like QR Codes, links, geopublications (content published in geofences) and social media. Midiacode&s;s objective is to capture the physical world content into a very organized, accessible and shareable digital mobile one. The main usage of Midiacode is events, but it has been used also in education, smart cities and other markets where content delivery plays a key role. Analytics is one of the key benefits of Midiacode to customers. With the numbers from analytics, they can understand the real interest of people in the content of an event, for instance: which presentation was the best, the most desired? Which one was the most deleted one? The use of geofences and transmedia are also features that transform the experience of people with content. They can grab a presentation at the exact moment it is impacting them, and access it anyplace, anytime. Content is updated in the service, online, and automatically in the customers&s; mobile. They never get in doubt if the content they are accessing is the most updated one because it is. Customers can be notified by any change in the content they grabbed.

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