MartMania

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City: Novosibirsk

State: Novosibirsk

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Country: Russian Federation

MartMania is a marketplace which connects producers and consumers of “interesting and unusual things” that can’t be bought in regular stores. The project’s founders, Evgeni Ivanov and Sofia Goldberg, have already achieved success in e-commerce and high load web services. They are products of the business accelerator TexDrive, which became part of the Genezis Capital venture fund, and which facilitated connections with Western investors. At the beginning of March 2013 more than 600 stores were using the MartMania platform to offer over 8500 different products. From each sale, MartMania receives a 10% commission. The average cost of an item on the site is around 2000 roubles ($65). Since 2012, when Genezis Capital began to direct the project, the value of shares in MartMania has increased tenfold. In March 2013 Martmania completed a successful investment round, attracting funding from Jeremie Berrebi (Kima Ventures), Fabrice Grinda and Jose Marin. The money will be used to develop and market the project in Russia and other former CIS states.

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