Lumen is a specialist eye tracking research agency based in London, who help optimise advertising across a number of platforms.
Business Model:
Revenue: $5M
Employees: 11-50
Address: 22 Highbury Grove
City: London
State: england
Zip: N5 2EF
Country: GB
Lumen is a London-based ad tech start-up, founded in 2013 by eye-tracking expert Rob Stevens and advertising strategist Mike Follett. The company specialises in the application of eye-tracking technology to ad tech and market research. Lumen helps clients understand how customers consume business and advertising communications by using eye tracking to capture objective data illustrating what people actually look at.
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Announced Date | Company | Transaction | Money Raised |
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Announced Date | Transaction | Number of Investors | Money Raised | Lead Investors | 1/2015 | Seed Round | 1 | $59.2k |
EASME - EU Executive Agency for SMEs EASME - EU Executive Agency for SMEs |
1/2015 | Seed Round | 1 | $59.2k |
EASME - EU Executive Agency for SMEs EASME - EU Executive Agency for SMEs |
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