Locarta

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City: Berlin

State: Berlin

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Country: Germany

Locarta’s goal is to make the physical world as measurable as the online world. To achieve this Locarta measures and analyses where people go in the real world, through Germany’s biggest panel of smartphone users. Based on this data Locarta offers a variety of products and can answer questions like “Do my mobile adverts actually lead to more visits in stores?”, “Who passes by my billboard” or “Where do my customers live?” High-quality data is directly pulled from the phone, not just the location.The usage of industry-leading statistical models to predict the probability of a visit based on many factors and active panel skew correction ensure accurate results. Locarta’s location-driven insights show retailers, publishers, and ad agencies how people behave in the real world. Jan Rettel, David Roberts, and Vlad Vlaskin founded Locarta in 2015 in Berlin from where it still operates.

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