iOi Data Creative

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City: Kokhav Ya&s;ir

State: HaMerkaz

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Country: Israel

iOi is a big data analytics media company that has developed a new prediction model for Advertising and eCommerce personalization. The company leveraging data from the network operators. Using this prediction model and iOi&s;s integration with publishers and eCommerce shops, iOi creates a personalized experience delivering individualized advertising, coupon offers, and product recommendations. iOi&s;s social structure analytical engine understands consumers&s; intent and behavior by correlating between their real social ties, application use, browsing habits, loyalty programs, and location information to create a digital lifestyle profile that encompasses their interests, digital age, and socio-economic profile. These consumer digital profiles enable iOi to provide predictions based on consumer intent and interests rather than using text mining and retargeting to try and elicit consumer responses.

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