Globe Groupe

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City: Paris

State: Ile-de-France

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Country: France

GLOBE is an agency that imagines and implements experiences that turn consumers into shoppers. What is not measured is not managed.Shopper marketing is a powerful commercial tool which has a considerable impact on brands. Along with its clients, Globe defines indicators to assess the relevance of its recommendations, to benchmark and validate the effectiveness of its actions. They have set up a study methodology to ensure post-testing of each campaign based on transactional KPIs and branding KPIs. All their operations are monitored using a Score card to measure sales, audience, branding and experience. Now that shoppers are ultra-connected, experts in the art of decoding adverts, and swamped with promotional messages, the sales experience has become fundamental. myGLOBE is an Extranet accessible 24/7 to autonomously monitor all stages of your operations. Secure access via login and password to guarantee data confidentiality. An email alert and archiving system means that all stakeholders can be immediately informed of any updates and all history can be saved.

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