Février 46

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City: Paris

State: Ile-de-France

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Country: France

Kpsule does perfecting the innovative tool for interactive marketing, social performance and a mini-site dynamic exportable cross devices and cross platforms. Kpsule enables its clients to viralize a rich, playful and direct message. Its communication system is: - Multimedia - Manageable and traceable - Elegant - Modular - Social - Cross devices: available on all devices (flash / html5) - Cross platform: exportable on social networks and publishing platforms Its own editing software can control simultaneously: - A mini exportable site : editorial format suitable for web 2.0 - A series of interactive banners : a format suitable for interactive advertising IAB Web 1.1 (enriched display / ongoing). Imagine an advertiser that can be a trademark, an artist, a producer, ... all these kind of people who have a lot to discuss and share. He can use many channels to communicate : Official or event websites, social networks, search engines, landing pages, display, blogs, Smartphone &a; Pads applications, ... Imagine a new way of communicating that can deliver a resourceful message on all these channels. Now, imagine a tool that can deliver a message at the same time editorial, multimedia, social, commercial and marketing. It&s;s Kpsule.me. A Kpsule is an exportable website that can be embeded on web pages as easily as a Youtube or DailyMotion video player. Our aim is to provide an interactive and sophisticated application that can adapt to any plateform, any device. From just one editing software, the advertiser broadcasts its own universe through various digital contacts. He has the possibility to communicate silmutaneously on an infinite number of pages... and not only on its good old .com. After on year of prototyping and two years of implementing, we succesfully launched 450 Kpsules. First aiming musicians in a project pilot then broadening our horizons to movies, video games and trademarks. Kpsule statistics are encouraging on web 2.0 - twenty five percent user rate - ten percent sharing rate - an average of six items consulted per user On 1.0 environement; Google highlights three substancial impacts for this kind of application: - people tend to buy 4 times more than classical banners - the advertiser&s;s notoriety is improved five times and its perception by fifteen Kpsule therefore is more than a simple ad : it really provides a service that benefits the advertiser.

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