Turn 10 Studios is the creator of the Forza franchise.
Business Model:
Revenue: $126.7M
Employees: 501-1,000
Address:
City: Redmond
State: Washington
Zip:
Country: United States
Located in the heart of Redmond, Washington, Turn 10 Studios is the creator of the Forza franchise, including the Motorsport titles and the recently released Forza Horizon. Turn 10 is a subdivision of Microsoft Studios, established in 2001 as a first-party racing game developer. Turn 10 Studios began working on the original Forza Motorsport to fill the void of simulation racing games on the Xbox console. With an emphasis on driving mechanics and the newest features of Xbox LIVE, the original Forza Motorsport was released in May of 2005 to much critical acclaim and community support. Building off its success, Turn 10’s team immediately began working on a sequel intended to be released on Microsoft’s new Xbox 360 console. Forza Motorsport 2 was released in May of 2007, pushing the boundaries of User Generated Content (UGC) with a robust livery editor and online Auction House, giving casual players new options for expressing their creativity on and off the track. With new online tools, the Forza community thrived as painters, tuners, seller, and racers shared their creations via Forzamotorsport.net. In late 2007, Turn 10 Studios began an intense development process for the next Forza installment. Their most ambitious project to date, Forza Motorsport 3 boasted enhanced graphics, driving physics, and UGC. Turn 10 released the game in October 2009 to critical and commercial success. Released in October of 2011, Forza Motorsport 4 brought even more excitement to the franchise with Kinect integration, including the stunning Autovista experience. With hundreds of cars rendered in stunning detail, and new tracks to hone skills on, Forza Motorsport 4 was another resounding success for Turn 10 Studios. With Forza Horizon, the Forza universe has expanded to the open road. Action racing puts the player in an open world that demands driving skill and rewards driving style. With lots to explore and a cutting-edge soundtrack to compliment the scenery, Horizon is the latest evolution of the authentic Forza experience. Horizon was released in late October 2012. Turn 10 Studios has always been dedicated to pushing this franchise to new heights while delivering truly incredible experiences for car enthusiasts of all types. They would like to thank their community and fans, new and old, for their support in helping us achieve their goals.
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