First "Apple Watch" for Dogs. First enterprise platform using "dog" behavior data to drive new commerce across the pet industry.
Business Model:
Revenue: $0
Employees: 1-10
Address: .
City: Oro Valley
State: AZ
Zip: 85755
Country: US
Recession-startup raising $7.5M first outside round to launch its enterprise pet data platform in the recession-proof pet industry. Its AI is intended to drive new channels of commerce across all of the pet RetailTech, pet InsureTech and pet HealthTech/VetTech market segments. The $110B pet industry ($55B dog segment) grew at 7% CAGR throughout the pandemic despite being fragmented with entrenched legacy suppliers. Yet DOGS are still not catered to as a “customer” population. Tangential behavioral analysis of dog owners is intended to (but fails at) being a proxy for what dogs really want and need. Fidotek is focused on serving the 100M DOG population directly as a dog behavioral data pioneer and an Intellectual Property leader - if not THE leader. The Company is uniquely positioned to drive a previously unimaginable consumer (pet parent) experience while disrupting the retail, manufacturing and logistics processes throughout the pet industry – the necessary components to push real digital transformation of the pet industry past the tipping point.
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