Development of social media applications in niche markets
Business Model:
Revenue: $0
Employees: 1-10
Address:
City: Dublin
State: Dublin
Zip:
Country: Ireland
Fantom is an on-line trading cards game aimed at tweens, teens and young adults, merging social media with the traditional schoolyard game and then adding a twist in terms of a virtual and actual rewards system. At one level this is a game, but it is also a marketing vehicle, allowing brands to interact and connect with their audience. Fantom’s business model is “freemium”, offering a basic service for free and charging a premium for advanced features. The “card” collected is a virtual card behind which has been stacked the social media and licensed content. Players buy packs of online cards and trade with each other to complete sets and decks. A rewards culture has been built into the game, with virtual and actual rewards for completing sets and decks.
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Announced Date | Company | Transaction | Money Raised |
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Announced Date | Transaction | Number of Investors | Money Raised | Lead Investors | 1/2011 | Seed Round | 1 | $40.1k |
DCU Ryan Academy for Entrepreneurship DCU Ryan Academy for Entrepreneurship |
12/2011 | Seed Round | 2 | $600k |
AIB Seed Capital Fund Bloom Equity AIB Seed Capital Fund Bloom Equity |
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