FansTang and China Branding Group

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City: West Hollywood

State: California

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Country: United States

FansTang and China Branding Group China Branding Group (CBG)’s wholly owned FansTang is a cross-platform branded media and entertainment business firm with staff located in Hollywood, Shanghai, Beijing, Guangzhou and Chengdu. FansTang provides the most direct link between Chinese fans and advertisers with Hollywood and sports related celebrities and celebrity content. These areas include television/online video programming, social media content creation and management, live events, data analysis, celebrity commercial activities and film marketing. FansTang achieves tens of millions of social media impressions per day and reaches over 5mm viewers each day through its TV programming. FansTang’s integrated branded Hollywood media provides synergistic and comprehensive cross platform media, allowing for comprehensive brand recognition and following from Chinese fans within FansTang’s targeted demographic. The FansTang name and logo connects the company&s;s programming, social media, and live events businesses together; creating a complete media brand that drives fan loyalty. To Chinese fans, the FansTang name represents Hollywood at the doorstep of fans that have historically perceived Hollywood to be untouchable and not relatable. TELEVISION AND ONLINE PROGRAMMING As their first offering, “Hollywood at Your Doorstep” appears daily as segment within China’s most popular daily entertainment news show called “Yu Le Xintiandi”. This program appears in primetime on Dragon TV (Shanghai provincial station syndicated nationwide owned by Shanghai Media Group) and is the most watched daily entertainment news program in China. This show segment is the first ever American celebrity focused content on any major Chinese television network. FansTang also provides Tencent’s daily Hollywood news program, filmed and produced from FansTang’s studio in Hollywood, California.In addition, FansTang provides Hollywood focused video content to many of the largest online video portals and across the FansTang website and mobile app. This initial programming is set to serve as the basis for a series of television and online shows focused around Hollywood and International markets, with unique hosts appealing to different audiences throughout China. FansTang is in development of additional Hollywood programming that can be adapted to entertain FansTang&s;s existing fan base. SOCIAL MEDIA CONTENT CREATION AND MANAGEMENT: FansTang currently is by far the largest manager of China specific social media accounts for U.S. television, motion picture, and sports celebrities. Their system efficiently synchronizes clients’ Facebook, Twitter, and Instagram content onto a single Chinese social media platform. Moderators translate, review and screen content to ensure accurate and safe messaging in the market. In addition, FansTang’s extensive full-time content team actively helps artists to create content relevant to Chinese fans in order to help drive engagement. Through the use of third parties, key influencers, and internal promotional activities; they are able to drastically enhance and increase clients’ visibility in the lucrative Chinese market. LIVE EVENTS: The FansTang brand is also know to fans as a source for exclusive live celebrity events throughout China. With experiences ranging from personal fan meet &a; greets to large scale mall events with over 5000 people, the opportunities that created for fans and celebrities are unmatched. Services include coordinating travel arrangements, itinerary logistics, events management, security management, and media engagement. FansTang works to ensure that all events are well executed and meet the requirements of comparable stateside activities. DATA ANALYSIS: China Branding Group extracts, analyzes and provides the crucial data derived Chinese social media, search, online video and other forms of media to advise Chinese companies on the most suitable celebrities for their target market and studios for film marketing decisions. The company’s unique platform allows data to be gathered from over 65 million active Chinese users that are focused on and consistently consuming foreign entertainment. This data about fan awareness, demographics, location, and engagement provides a unique perspective to allocate a film’s media spend or a brand’s celebrity decisions. U.S. FILM MARKETING Through their large number of existing fans and unique market experience, CBG is able to provide marketing guidance and support for U.S. film releases in the Chinese market. Social media marketing efforts can dramatically impact opening numbers and word of mouth campaigns. By building social media accounts across China’s most important platforms for the film and associated Actors, they can increase fan awareness and promote broader marketing efforts. In addition, they can provide specific guidance on directing marketing spend to areas that will have the greatest impact on ticket sales. FansTang’s real-time data analysis capabilities and online marketing efforts provide the opportunity to drive campaigns that can adapt based on fan awareness and ticket sales leading up to the release date. CELEBRITY ENDORSEMENT &a; LICENSING: China Branding Group has completed dozens of transactions between U.S. celebrities and leading international or Chinese brands FOR THE CHINESE MARKET. These include organized events, appearances throughout China, and facilitating full advertising campaigns. With full time sales teams in multiple cities including Shanghai, Beijing, Guangzhou and Chengdu they are able to source opportunities from a more diverse group of brands than any of their competitors. HOLLYWOOD ENTERTAINMENT SHOW PRODUCTION FOR CHINA: FansTang is in a strategic cooperation with Shanghai New Entertainment Media Co. to provide the largest operational platform for Hollywood celebrity entertainment in China. This is the first-ever Hollywood program to be broadcast on a major Chinese network. FansTang produces American Entertainment content that airs throughout China on Shanghai’s primary provincial satellite TV networks, Dragon TV. FansTang’s Los Angeles based production team provides the latest and most relevant daily Hollywood entertainment news, celebrity interviews, lifestyle and other Hollywood oriented content specifically tailored for the audiences of top show “Yu Le Xintiandi” or “Entertainment Star World” airing daily on Dragon TV. The program is the most watched entertainment news show in China with 4.5mm viewers each day through nationwide syndication, with 1mm viewers each day in Shanghai alone. Dragon TV and Shanghai New Entertainment Media are both subsidiaries of Shanghai Media Group (SMG), Shanghai’s dominant media entity one of the largest television and radio broadcasting, news and Internet conglomerates in China. As the biggest entertainment content production base of SMG, Shanghai New Entertainment Media boasts the country’s largest full-media broadcasting control center and works with many highly rated programs, including two of China’s top three television shows, “China’s Got Talent” and “China Idol.” Shanghai New Entertainment Media participates in investment, promotion and release of films and is the key strategic partner of Chinese websites Youku, iQiyi and more. Through its television programming, FansTang has further entrenched itself as the leading bridge for Chinese fans to their favorite Hollywood stars and celebrity lifestyle, reaching tens of millions of fans daily, while helping artists to connect with their fans and monetize the Chinese market.

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