Embold Inc

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City: Calgary

State: Alberta

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Country: Canada

Embold is a Calgary based influencer marketing startup. We bring a simplified approach to influencer marketing by using social media analytics to run targeted paid promotions. Our influencers know exactly what they can make per post when they sign up so there are no surprise and are guaranteed to get paid. Currently operating as an agency, we have a growing roster of influencers primarily based in Canada. We are looking to build the Airbnb of Influencer marketing. This platform will have detailed profiles for influencers such as their audience demographics, past promotions they have run and what they charge per campaign. This will allow brands and marketers to use our platform to contact, plan and execute data-driven marketing campaigns. Our target market is within Canada. Although there are several platforms and agencies that offer an influencer marketing service, the roster to run campaigns within Canada is very limited. The influencer marketing agencies operating in Canada deal with social media celebrities and overlook the micro influencers. The cost to run a campaign through one of these agencies is very high, which filters out a lot of small and medium-sized businesses to run a campaign. We offer a hybrid solution of influencer marketing where our roster consists of micro-influencers and social media celebrities. This also allows us to lower the cost to run a campaign. We can connect a small and medium-sized business to a micro influencer as well as run large campaigns for household brands.

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