EBY

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City: New York

State: New York

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Country: United States

EBY is a membership-based company driving profits with purpose. EBY repositions underwear as a tool for empowerment rather than one of seduction. In fact, 10% of net sales go to the Seven Bar Foundation to empower women out of poverty and into business via microfinance with a small loan, what we call a first break, that can be as little as $80 or as large as $7,000. This loan enables an underprivileged woman to start or grow her business. As she becomes self-sufficient the cycle of poverty is broken. Loans are repaid and passed to another woman, creating a multiplier effect. EBY consistently fuels this loop so that it never ends, creating more first breaks and more bionic women. We’re not about token donations, but rather long-term solutions.

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