Digi-Me

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City: Naperville

State: Illinois

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Country: United States

Digi-Me operates in the staffing and recruiting, also termed talent acquisition, segment of the human resources technology market. There are many segments of the U.S. talent acquisition market. The market is growing in many segments including staffing firms, which are expected to achieve $125 billion in revenue in 2015. One of the largest growing segments in the talent acquisition market are the recruitment software providers, which will grow to $3 billion in 2015 with growth rates of 14.3% over the past 5 years. Market experts estimate that the U.S. represents approximately one-third of the world market and that the Global Talent Acquisition Market exceeds $400 billion (Market Line). Digi-Me believes that all players in the talent acquisition market – whether employers or their software and service providers – will benefit from the use of video for employment advertising and employer branding. Because Digi-Me’s target customers and service providers are global themselves, and because its cloud-based technology platform is global and completely scalable as well, management believes Digi-Me is capable of addressing the global talent acquisition market. Management estimates its video services potentially constitute 10% of the talent acquisition market, of which an estimated 10% is actually reachable by Digi-Me, resulting in a global, addressable market opportunity of $4 billion. To provide perspective, the development of internet-based employment services enabled employers to eliminate 92% of newsprint classified ads from 2000 -2009, as classified ad spending dropped from $8.5 billion to $750 million. The Company expects rapid adoption of video capabilities to complement internet text postings because of dominant trends in consumer preferences driven by technology: high penetration of smart mobile devices, video streaming, social media, and the dramatic increase in video consumption among all demographics.

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