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City: Richmond

State: Virginia

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Country: United States

Convertable is a web-based analytics tool that captures powerful real-time insights about each individual user who submits a contact form on websites. Most contact forms only shoot off an email containing the information that a user fills out whereas typical conversion tracking tools only provide aggregated data with no easy way to attribute analytics data to any individual lead. Convertable bridges this gap by combining lead submissions with web analytics that provide information about the user&s;s visit (traffic source, keyword, advertising campaign, hostname, location, previous visits, pages viewed, time spent on site, and more).

 Convertable also goes the next step and captures all of this tracking data from the first time a prospect ever arrived on a site through every follow-up visit until a form is submitted. This data allows users to uncover the original source of each individual lead in order to accurately credit it to the appropriate marketing channel; most conversion tracking tools give full credit to the source of the final visit.

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