Contentware

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City: Bethesda

State: Maryland

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Country: United States

Today, event marketers are forced to use a system that&s;s broken. To promote a simple webinar, they must create 60-80 pieces of content (emails, social posts, etc.) to comply with best practices. That means selecting images, writing copy, production and optimization, scheduling, and more. There&s;s simply not enough time, and one result is that the event is not as successful as it could have been. Contentware is changing the way events are promoted. We&s;ve automated event promotion. Using AI and a 2-3 sentence description of your event, Contentware creates an entire marketing campaign of emails and social media posts - in a matter of minutes. These promotions are assigned to a strategic distribution calendar that&s;s optimized to drive registration, and distributed via integrations with email and social media platforms. The campaigns that are produced by Contentware are agency-quality and built on digital marketing best practices. Contentware was developed by the same team that created Real Magnet, a marketing automation company that was acquired by Higher Logic in 2017.

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