Commop

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City: Tondela

State: Viseu

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Country: Portugal

Our view of advertising and communication at the Point-of-Sale (POS) is shown in the following “Virtuous Circle,” in which the interests of all stakeholders - Brand, Channel and Consumer - are found and reinforced in a common place - the Point of Sale. Once the relationships are established, the need to optimize the frequency and contents of this communication becomes evident. Since the classic model for message production simply cannot be adjusted for exceedingly high costs and time of execution, the need exists to create a new way to look at this challenge. Thus is born a platform that produces communication pieces, ensuring the coherence and quality of the classic process and, simultaneously, meets the needs they’ve just detected: efficiency, speed, control, low cost and detailed analyses in real time. In 2007, they launched the first version of the Commop platform at Unicer, for the Super Bock, Carlsberg, Água das Pedras, and Vitalis brands, among others, creating custom promos for each of them. In 2009, this project was recognized with an Prémio Eficácia for having an ROI of 300% in the first 2 months of broadcasting communication. Since then, in Portugal, in addition to Unicer, the Commop platform has earned the trust of BP and Unilever. In Angola, the platform is being used by Refriango and Reviva. In late 2012, the Commop business unit was the target of a spin-off, giving rise to the creation of Commop, S.A., aiming to enhance the evolution and internationalisation of this Communication Management Platform, and its evolution in terms of portability and capabilities in digital communication production. They now offer an SaaS solution to all companies, based on Microsoft technology under the Microsoft BizSpark program, which they are part of.

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