Charles Zakarin

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Charles Zakarin is the developer of the ORM/PR process which combines conventional PR solutions with the long-term benefits of uninterrupted Online Reputation Management (ORM). ORM/PR and traditional ORM differ in two primary ways. Firstly, ORM campaigns generally do not begin until court decisions/crises etc. have been resolved. ORM/PR campaigns begin at any point…even pre-crisis. Secondly, traditional ORM campaigns seek to suppress (or hide) negative information with the singular intended goal to restore a client’s online profile to the way it was before it was damaged. ORM/PR goes beyond restoration. Negative results are seen as an opportunity to not only clear undesirable content, but to simultaneously create the personal narrative the client desires for their on-line presence. ORM/PR is committed to ensuring that such presence remains stable and positive. The ORM/PR process can be successfully adopted for many functions - from improving digital marketing campaign results, to fostering idea development, to enhancing personal and corporate brands - and more.

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