Caboodle Groceries

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City: Pittsburgh

State: Pennsylvania

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Country: United States

Caboodle is a grocery shopping startup that leverages the power of game play to transform how people buy weekly groceries. Built for busy, cost-conscious moms and families, Caboodle is a fun, timesaving experience that delivers a weekly grocery order to a customer’s doorstep each week. Launching this summer in Pittsburgh, Caboodle has a growing waitlist of families who can’t wait to use the app to purchase affordable weekly groceries from their local grocery store. Caboodle’s subscription model costs $99 per week and includes free delivery. Families will select up to $120 worth of products from all aisles of the grocery store. Grocery shopping has traditionally been a burdensome and tedious part of a family&s;s weekly routine. But, with its timesaving game-based app, Caboodle offers a fun way for busy, cost-conscious families to check grocery shopping off their to-do list. For grocery partners, Caboodle offers choice in what product combinations (known as “bundles”) they offer each week. This allows grocers to sell better space to distributors, manage inventory, and direct consumers to high-margin food options. Caboodle bundles are assembled in advance and ready to order, reducing the costs associated with personalized, item-by-item shopping.

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