Brand Capital International

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Brand Capital International (BCI), headquartered in the US, is the strategic investment arm of the Times Group. BCI works with the global entrepreneur eco-system and provides branding expertise and intellectual capital to help entrepreneurs: understand the intricacies of the Indian business landscape; by helping plan and build effective corporate branding strategies to generate growth; and provide enterprise value creation. The innovative idea of BCI is to leverage the brand-building power of the Times Group’s media properties in order to create value for emerging start-ups &a; high growth companies. While companies can acquire funding for growth and working capital, brand-building investments rarely attract interest from the funding community. This is especially true for brands which are new category creators – because brand investments need to be large and sustainable, compared to the hard asset investments. The Times Group&s;s investment arm Brand Capital, now partners with more than 900 investee companies across sectors as wide as Education Technology, Healthcare, Consumer Products, Gaming &a; Entertainment, Digital and Mobile, Financial Technology, and several more. Since the inception of this business over a decade ago, Brand Capital has helped build several iconic global brands, and its invested value today is over $4.0 billion.

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