Betmul

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City: Valencia

State: Comunidad Valenciana

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Country: Spain

Betmul is an affiliate betting exchange that allows users to create and resolve public or private bets on any topic, for real money or for-play credits. They serve as a virtual community for bettors that want to participate in predictions offered by main betting sites as well as local and/or personal, forecasts. Their platform allows users to easily create bets, for real money or free credits, through the website or mobile, and monetize by sharing them through email or twitter. They don&s;t take betting risk as they automatically match their users&s; opposing bets regarding the outcome of an event. Furthermore, their commission system to bet creators and affiliates allows influencers to monetize in niche content markets through their social predictions. They give 5% of the bet ́s pot to the creator and 10% to the referring ̈father ̈ and ̈grandfather ̈ of the participating player (two level affiliate system). This business model also serves as a lean expansion strategy, as local gaming operators currently use their platform to generate relevant betting content and monetize on their influence in the niche geographical or content market.

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