BCKSTGR, an authenic way to engage and influence today&s;s digitally connected consumers through virtual currency, rewards, and gamification.
Business Model:
Revenue: $26M
Employees: 51-200
Address: 13 Ebb Ct
City: Commack
State: NY
Zip: 11725-2603
Country: US
The company was acquired in 2014. BCKSTGR™ was a technology platform developed for leading brands and media properties to uniquely engage and influence today&s;s mobile and socially connected consumer. BCKSTGR delivered a toolbox of digital solutions that included online loyalty rewards, virtual currency, and gamification, that gathered data intelligence and behavioral information for use in predictive analytics and real time marketing campaigns. United MileagePlus retained a significant ownership stake in BCKSTGR and was a partner in its consumer facing (namesake) platform.
Contact Phone:
+15179749059
Contact Email:
Announced Date | Company | Transaction | Money Raised |
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Announced Date | Transaction | Number of Investors | Money Raised | Lead Investors | 5/2012 | Seed Round | 2 | $1.9M |
United Airlines Coghill Capital Management Coghill Capital Management United Airlines |
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