Babberly

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City: Menlo Park

State: California

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Country: United States

Local search is broken, and it sucks. “Likes” and “check-ins” give users and businesses little information, and, in most cases, the data isn’t valid. babberly fixes this by tying in Facebook comments, Twitter tweets, and local babberly conversations including local merchant offers. Compelling conversation is babberly’s key ingredient. babberly aims to become the local search layer on mobile, allowing users to find relevant local search information from like-minded locals. babberly’s platform capitalizes on this by connecting merchants to specific customers who are nearby and soon in-store (via the babberly beacon). Merchants can answer questions in real-time and – most importantly – offer real-time exclusive deals. At any given point, merchants can receive in-depth reports with detailed analytics outlining offer redemptions, check-ins and area activity. A robust backend that aggregates social conversations that are relevant to a user&s;s local search. babberly takes the millions of social conversations occurring on Facebook, Twitter and its own social conversation platform, slices and dices them and provides a relative search result for your local search query. On the merchant side, businesses are able to engage locals by creating real-time offers that are matched to user&s;s search result. In the next version of our merchant platform we leverage a user&s;s precise location within a store, and allow the retailer to deliver highly relevant and compelling content that engages and influences purchase decisions.

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