Anchor Intelligence
Anchor Intelligence provides a real-time traffic scoring system for ad networks and search engines.
Business Model:
Revenue: $0
Employees: 11-50
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Detailed Anchor Intelligence Information
Geographic Data
Address:
City: Mountain View
State: California
Zip:
Country: United States
Financial Info
Stage:
series unknown
Raised Last:
$6M
Raised Total:$13M
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0Website Global Rank
0Website Monthly Traffic
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Description
Anchor Intelligence is the traffic quality solutions provider of choice among ad networks and search engines. Anchor&s;s ClearMark, the industry&s;s first and only real-time traffic scoring system, enables customers to increase conversions, improve traffic sources, eliminate click and impression fraud, and capitalize on high quality traffic to maximize advertiser ROI. By providing a quality score for each ad event (similar to a FICO score for credit), ClearMark provides customers with actionable intelligence to make smarter decisions about their inventory. While industry-wide CPCs have declined by approximately 13% in the past few months, Anchor&s;s customers&s; average CPCs have increased by 11%. Anchor Intelligence was acquired by Comscore in March 2011.
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| Announced Date | Company | Transaction | Money Raised |
|---|
| Announced Date | Transaction | Number of Investors | Money Raised | Lead Investors | 9/2007 | Series B | 1 | $4.5M |
JK&a;B Capital JK&a;B Capital JK&a;B Capital JK&a;B Capital |
12/2010 | Venture Round | 1 | $6M |
Western Technology Investment Western Technology Investment |
1/2007 | Series A | 9 | $2M |
Ronald Conway Jeff Jordan Sherpalo Ventures Michael Parekh Rajeev Motwani Ed Sim Peggy Taylor Baseline Ventures Floodgate Ronald Conway Jeff Jordan Sherpalo Ventures Michael Parekh Rajeev Motwani Ed Sim Peggy Taylor Baseline Ventures |
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Revenue: 0 - 100000 Employees: Industry: Software |
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Revenue: 0 - 100000 Employees: 51 - 500 Industry: Education |
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Revenue: 0 - 100000 Employees: 1 - 10 Industry: Blockchain |
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Revenue: 0 - 100000 Employees: 11 - 50 Industry: Industrial |
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Revenue: 0 - 100000 Employees: 1 - 10 Industry: Advertising |
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