AdCel
AdCel is a programmatic mobile mediation platform that utilizes real time bidding and machine learning to generate higher demand yields
Business Model:
Revenue: $0
Employees: 11-50
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Detailed AdCel Information
AdCel was acquired by
engage:BDR.
The acquisition happend on 2018-05-04.
Details of the transaction were not public
Acquirer
Geographic Data
Address:
City: Beverly Hills
State: California
Zip:
Country: United States
Financial Info
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Raised Last:
$0
Raised Total:$0
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0Website Global Rank
0Website Monthly Traffic
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Description
AdCel is a programmatic mobile mediation platform based in Los Angeles that utilizes real time bidding, machine learning, and behavioral / user datasets to generate higher ad revenue yield for app publishers. AdCel is integrated with over 40 DSPs on the demand side and 6,000+ publishers on the supply side. AdCel’s core intellectual property is a Dynamic Waterfall Architecture (DWA), which leverages a proprietary schema to create a “unified auction” among demand partners to optimize yield. This technology enables AdCel to consistently outperform other platforms across multiple mobile ad units. Adcel was acquired by Engage:BDR in August 2018.
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Employee Departments
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Revenue: 0 - 100000 Employees: Industry: Software |
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Revenue: 0 - 100000 Employees: 51 - 500 Industry: Education |
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Revenue: 0 - 100000 Employees: 1 - 10 Industry: Blockchain |
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Revenue: 0 - 100000 Employees: 11 - 50 Industry: Industrial |
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Revenue: 0 - 100000 Employees: 1 - 10 Industry: Advertising |
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